Why Your Network Marketing Opportunity Cannot Be Put On Auto Pilot

Why Your Network Marketing Opportunity Cannot Be Put On Auto Pilot

Article by Luis Olivo – Network marketing mlm coach and team leader

Can you automate your network marketing opportunity? This is an extremely pertinent question today with the internet becoming such an important part of business.

Let’s get one thing clear…if you have been attracted to the MLM business with the promise that you just join and all the work will be done for you, then you are joining for all the wrong reasons. You need to go back to the drawing board and figure out exactly how serious you are about achieving financial wealth.

Maybe it’s possible to completely automate other types of businesses but the simple fact is, you cannot possibly apply this automation to your network marketing opportunity for one very valid reason. That is because of the relationship building aspect which is so vital to sustaining a solid long term business.

The MLM business is built on relationship building. It’s often referred to as relationship marketing. Without this vital component then any network marketing opportunity is doomed to failure.

So what do we mean by relationship building? The two most important areas of a hands on approach include your lead generation and prospecting, and your training system. Sure, your marketing system can be automated but without your personal follow up, then you’ll be frustrated in your efforts to convert your targeted leads into distributors.

Lead Generation And Prospecting

Leads are so crucial to any network marketing opportunity. Let’s face it, without them then you may as well forget about growing your downline. Even more important is avoiding the temptation to let someone else do your lead generation for you.

Understand this and you’ll be ahead of most other network marketers trying to build their business. Unless you know where your leads are coming from and how they were sourced you will never have control. By implementing your own lead marketing system you have the control of where they are sourced from and the knowledge that they are targeted prospects. This is crucial.

Training

Again, how do you automate training? Letting others train your distributors takes away any control you may have had.

– It’s you your prospects will join rather than your network marketing opportunity.

– It’s you they need to trust and like before they commit themselves to a business.

– It’s you they will turn to for advice and guidance if they encounter any obstacles.

Without your relationship input then your network marketing opportunity really has no foundation. It’s you who will be responsible for holding it together and not an automated system.