What is another name for charity or “giving back”?

Question by Duane: What is another name for charity or “giving back”?
I am building a new web site that allows customers to give a portion of what they spend to a charity, group, team, school, or keep it for themselves. I am looking for a name that defines charity or giving back. Could be a foreign word that means charity or could be something completely different. What do you suggest the name be?

Best answer:

Answer by ET
Philanthropy

What do you think? Answer below!