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Philip Harman
Zack O’Malley Greenburg, author of 3 Kings: Diddy, Dr. Dre, Jay-Z, and Hip-Hop’s Multibillion-Dollar Rise discusses how hip hop moguls, Jay-Z and Diddy, leveraged their fame to create two million-dollar brands. Following is a transcript of the video. Zack O’Malley Greenburg: Just goes to show how you can leverage your fame beyond just the music. About a decade ago The Economist