Is Direct Selling the Future?
Is Direct Selling the Future?
As I’ve studied the various business models of capitalism and participated in quite a few over the last 30-years I’ve always wondered what the most efficient strategy will be. For instance, will large retail box stores take over and dominate the market? Will franchising companies with all their inherent synergy be the final winners of the game? Will it be the small mom and pop retailers which see customers re-migrating to their doors? Will the Internet and online ecommerce take over?
Could it be a combination of one, two, three, or even four of these models? You see, as a futurist and coordinator of a Think Tank I often look at organizational modeling, what works and why? I look at complexity, systems, chaos, black-swan threats, and the brilliance and utter beauty of simplicity. Why do some business models grow so fast, and work so well, while others completely flounder? Now then, let me ask you an interesting question about the future of commerce; Is Direct Selling the answer, is that the end game?
Will Direct Selling merge with social online networking? Is it possible that right now, in the present period that we are indeed, watching this future unfold? A blending and coalescing of a hybrid business model – taking all the best that franchising, small business, economies of scale, social networking, online eCommerce have to offer and merging it into the strongest business plan the world has ever known?
The mobile Internet has given power back to the individual, and customers use and rely on consumer reviews to make purchasing decisions, and people are more apt to buy from those they trust, which last time I checked was those who are our friends and family. So, I ask you once more; is a hybrid direct selling model the future of commerce? It very well might be, and it would make a lot of sense wouldn’t it? Why is this important you ask?
Okay so, this is a good question, and the answer is because this very well could be where the jobs of the future come from. And if you want to be gainfully employed, and help your friends get the best deals on the things they most desire, need, and want – then perhaps you need to be thinking here as well. Why not make money by helping people get the best, be the best, and join you in commerce?
Indeed, I hope you have enjoyed this philosophical thought of the day, because the world is changing, and the strongest business model will eventually win out. Thus it makes sense that you are on that train as it leaves the station. Please consider all this.
Lance Winslow believes in the American Entrepreneur and Loves Chocolate! This article was sponsored by MXI Corp’s Xocai Healthy Chocolate http://www.adampaulgreen.com specializing in High Antioxidant Dark Chocolate products. http://www.MarketingChocolateInternational.com
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