How Stay-at-home Moms Can Create Residual Income

How Stay-at-home Moms Can Create Residual Income

New mothers and women with young children are often torn. They desire to spend time at home with their children while they’re young. They also want to contribute to the household finances without sacrificing time with the kids. Fortunately, direct marketing home businesses allow stay-at-home moms the ability to do both. It gives women the opportunity to create residual income and plan their schedules around family life.

Residual income typically refers to money that is “leftover” after all of the monthly bills have been paid. Stay-at-home mothers sometimes call this leftover income “mad money.” Couples who commit to have one parent leave work to raise the children frequently do without extras and frills. Residual income becomes a scant luxury. Most of the monthly income is consumed with groceries, mortgage and utility payments.

Perhaps this is one reason that the direct sales market has grown exponentially in the last 20 years. Two decades ago just a handful of direct sales companies existed. Today there are hundreds around the world. Many of these companies were started by enterprising moms who desired to create residual income while raising families.

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Most of these companies operate on a similar structure. Marketers are recruited to sell products through direct marketing. Direct marketing occurs through home parties or shows and catalog and online sales. The marketer receives a percentage of the total monthly retail sales for her efforts.

Marketers are usually encouraged to further increase residual income opportunities by recruiting other marketers. Marketers who recruit a team of people under them begin earning a percentage of their team’s sales in addition to their own. This income structure allows the recruiter to earn money even when she is not actively conducting her own parties or shows.

Direct marketing appeals to stay-at-home moms for a number of reasons, including:

* The ability to maintain a flexible schedule. Women can host shows on days and at times that are convenient. Many choose to work when their partners are home and able to care for the children.

* The ability to choose how many hours to work. Moms can decide whether to work just a few hours or several every week.

* The ability to take time off easily. There’s never a need to ask the boss for a personal day. Moms are able to accommodate school breaks. Moms can also be available when events like soccer games or school concerts come up.

* The social opportunities that direct marketing provides. Stay-at-home moms enjoy the chance to get out and be with other women while earning money.

Women who find success in the direct marketing industry tend to report high job satisfaction. Many continue on with their companies even after their kids reach school age. Others return to the work force but continue direct marketing on the side because of the increased potential to create residual income.

Moms are often surprised to find that they exceed even their own income expectations. The right direct marketing company can do more than just increase a family’s bottom line. It can help develop stronger self confidence and independence. Moms report a deep sense of empowerment by the ability to create residual income through direct marketing.

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