How can I promote my business using search engine marketing?
Question by amanda: How can I promote my business using search engine marketing?
I want to promote my website and business online to generate more leads using search engine marketing (SEM) and search engine optimization (SEO) but I am not sure how to maximize my adwords campaigns. How can I effectively find the keywords that will generate the most relevant traffic to my site?
Is it better to use SEM or SEO for small medium size business with a limited budget? I am trying to do my own adwords campaign but find it too time consuming.
There are way too many services to sort through, is there any reliable services that could manage my adwords campaigns at affordable prices?
Thank you !
Best answer:
Answer by Jake
There are adwords managers, even individuals, which might be appropriate for your business, I’m not sure how to identify a reliable one, you might find freelancers on marketplaces like elance.com or odesk.com a record of satisfied clients would be a good sign.
It’s easy to lose a lot of money with Adsense, you can’t get nickle clicks like in the early days. Professional marketers split test and optimize the ad copy, landing page design and keyword selection to make the highest conversions and earn an ad cost lowering, high “quality score”.
The Google provided keyword research tool is most often used by Adwords advertisers”
https://adwords.google.com/select/KeywordToolExternal
Accessing from an adwords account get a bit more data.
In pay per click advertising you are effectively paying for a specific prospect action: a click navigation to your page, something to bear in mind for the future, there are CPA networks who use affiliate marketers to get users to take other advertiser specified actions, like signing up for a sample, applying for a car loan, depending on the sort of lead you require a CPA network may be the ideal solution. (You will find 95% of the literature on the internet written for the publisher-affiliates, not the merchant-advertisers)
A couple CPA definitions
http://www.affiliateseeking.com/ashow/286.html
http://cashlecture.wapka.mobi/site_14.xhtml
Give your answer to this question below!
